About

I’m a marketer. Currently researching comedians at the University of Edinburgh.

I have worked with household names, including Tesco, Asda, Morrisons, Aldi, Lidl, and Nandos, to understand and change shopper behaviour.

Now I am researching how comedians can help marketers reveal insights.

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“The Laughing Audience” – Edward Ward’s coloured version of the 18th-century etching by William Hogarth.

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