I’m a marketer and researcher. Currently at Kantar.

I have worked with household names, including Tesco, Asda, Morrisons, Aldi, Lidl, Nestle, and Nandos as well as with the public sector, to understand and change shopper behaviour.

With the University of Edinburgh I led research into comedians and insights.


“The Laughing Audience” – Edward Ward’s coloured version of the 18th-century etching by William Hogarth.