I’m a marketer and researcher. Currently at Kantar.

I have worked with household names, including Tesco, Asda, Morrisons, Aldi, Lidl, and Nandos, to understand and change shopper behaviour.

With the University of Edinburgh I led research into comedians and insights.


“The Laughing Audience” – Edward Ward’s coloured version of the 18th-century etching by William Hogarth.