Fools speak truth to power


My talk at Google Firestarters on the 25th November 2019. How can comedians help marketers to reveal better insights? Please share. At the start of King Lear, the old king, the mad king is dishing out his land to his three daughters. In return for land and power, he asks each to make a declaration … Continue reading Fools speak truth to power

Planner Personalities


What is the most common personality type for strategists? Isabel Briggs-Myers and Katharine Briggs I recently asked 100 planners and strategists to fill out this personality test: This is what I found out. The most common personality was ENFP. The Campaigner. Just over 20% of planners are ENFP. Whereas ENFPs are about 7% of … Continue reading Planner Personalities

How do we solve a global health-worker shortage?

By 2030, there will be an 18 million person global shortage of health workers. It takes twelve years to train a hospital specialist. We haven’t got long to solve this problem. Dr Mark Britnell is the Chairman of Global Healthcare Practice at KPMG, for the last thirty years he has worked in healthcare; including stints … Continue reading How do we solve a global health-worker shortage?